Paddy ‘The Baddy’ Pimblett has been making enemies left and right since he got a lot more cozy with boss Dana White, who probably asked him to lean into his ‘Baddy‘ persona. In recent weeks, he got into a heated argument with renowned journalist Ariel Helwani for demanding pay over an interview. Needless to say, Helwani called him out on the lies and had all the recepts to prove it. But Paddy still hasn’t gotten out of one problem and he is already in another one. This time, he is poking the bear by going right after none other than Logan Paul’s business. Specifically his energy drink called ‘Prime‘.
Pimblett released a video promotion of a suspiciously similar drink called Body Fuel with very similar colors and branding. In the video, he directly compares his own drink with Logan Paul’s and spreads misinformation in his product’s favor. Logan had a lot to say about this, he was having none of it and even threatened to sue Pimblett. In fact, Logan even used an example of another energy drink his lwayers immediately killed by sending a cease and desist letter to the makers. It’s pretty obvious that Paddy Pimblett is allowing his agent call the shots, decisions that keep getting him in trouble with the wrong people.
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Logan Paul’s threat to Paddy Pimblett
During one of the most recent episodes of the ‘IMPAULSIVE‘ podcast, this is what Logan said about Paddy’s promotional video: “Let me tell you why that video was an ‘L’ on multiple accords on Paddy’s part, it’s a pretty f***ing embarrassing video. You are now associated with a cheap, s***, copycat beverage brand. It looks almost identical to Prime, the formula that they even use to create the drink, which is less calories, less sugar, is I think the sticking point.
“He made a comparison video, here’s another ‘L’, that is identical to the comparison videos I made and he lied in the video. He poured out sugar at one point in the video to show Prime’s two grams of sugar, and he poured a f*** load of it. I could technically sue the f*** out of you for that misinformation and that’s a fact, you f***ing lied. The brand is s***, it makes Paddy look like a cheap sell-out.”
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He continued: “He promoted Prime in the video, the comparison is, like, nobody’s going to go buy that f***ing drink. They’ll buy Prime! I even commented and said ‘thanks for the promo’ and I like Paddy. I think he’s really entertaining and I’m excited for his fight tonight [the episode was recorded on Saturday, before Pimblett faced Jared Gordon] actually, I’m excited to see what happens. Paddy was paid by a brand to promote a product.
“I’m building a brand with my partners [like] KSI. It’s a creator product I love, it’s become a part of my content. Now you just look like a f***ing s****er. There’s another hydration brand called ‘King‘. Again, the branding looks eerily similar to Prime. So our lawyer, who is the best in the world, sent them a very strong cease and desist letter. That product no longer exists… Don’t f*** with me!”
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