The second season of Loki had a solid opening for Disney+, according to internal viewing data from the streamer.
The season two premiere of the Marvel series racked up 10.9 million views worldwide over its first three days (plus a few hours), as defined by the increasingly industry-standard formula of total viewing time divided by run time. Loki premiered at 9 p.m. ET/6 p.m. PT Oct. 5 in North America (and Oct. 6 in most of the rest of the world). With a 47-minute run time for the episode, that equates to about 512 million minutes (8.54 million hours) of total viewing.
Loki’s three-day total compares well to that of Star Wars series Ahsoka, which debuted in August to 14 million views, per Disney+ — but that was over five days, not three. The former is on pace to pass Ahsoka‘s five-day tally.
Disney+ also notes that Loki had the second most watched premiere of a Disney+ series in 2023, behind only the season three opener for The Mandalorian in March.
The strong start for season two of Loki isn’t a big surprise, as the show’s first season was the most watched of any Marvel series on Disney+ to date. Over the course of its six-week run in June and July 2021, season one averaged about 872 million minutes of viewing per week, according to Nielsen figures — 26 percent higher than the second-place Marvel series (The Falcon and the Winter Soldier at 692 million minutes per week).
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