When it comes to diversifying revenue streams, this couple knows what’s up. Chip and Joanna Gaines are reportedly worth $50 million, according to Celebrity Net Worth, and it’s no wonder. Of course, there’s “Fixer Upper,” and back when they were working with HGTV, they were making approximately $30,000 on each renovation project plus money from the network, Parade notes. Now, they have Magnolia Network, which features “Fixer Upper,” in addition to several other programs. They own and operate Magnolia Realty and they have their collaboration, Hearth & Hand, with Target.
Chip and Joanna also have jumped in on the lucrative possibilities through Airbnb. Travelers can book a vacation at the Magnolia Home, Hillcrest Cottage, located in Waco, Texas. As Airbnb states, the home can accommodate 12 guests, who will receive a discount to shop at Magnolia Market and eat at Magnolia Table. “Unwind and connect with loved ones in this beautiful home renovated, designed and owned by Chip and Joanna Gaines,” the listing states. The location tends to be booked up months in advance and a night can cost around $900 U.S. dollars.
Their net worth doesn’t just come from home products and vacation rentals. They’ve also published several books. In 2017, Chip published the charmingly self-deprecating book, “Capital Gaines: Smart Things I Learned Doing Stupid Stuff” and in 2021, he published “No Pain, No Gaines: The Good Stuff Doesn’t Come Easy.” Joanna also has several books under her belt, so there’s no shortage of talent between the two.
Nicki
