LA Lakers star LeBron James‘ eldest son, Bronny, continues to make waves.
The Sierra Canyon School player is the latest, along with four other student-athletes, to sign with Nike though an NIL deal.
Bronny, Caitlin Clark, Haley Jones, DJ Wagner and JuJu Watkins have become the latest additions to the multinational company.
The NIL agreement means they will receive compensation for their image and naming rights.
Bronny is in the midst of choosing the college he’ll play at before making the anticipated jump to the NBA.
With his high school team, he is seen as a more established player on offense with undisputed physical abilities. He is ranked around 40th when it comes to the 2024 Draft.
Bronny‘s move to the NBA is a big story to many because LeBron has made it clear he wants to play with his son.
“Wherever Bronny is, that’s where I’ll be. I’ll do whatever it takes to play with him. The important thing won’t be the money,” the ‘King’ confessed.
For LeBron, it’s worth remembering that Nike was of vital importance at the beginning of his sports career.
In 2003, without having played a single game in the NBA, he was already a star whom Nike signed ahead of Reebok. In 2016 he became a lifer.
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